This data protection declaration explains to you the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offering and the websites and functions associated with it and content as well as external online presences, such as:b. our social media profile. (hereinafter collectively referred to as “online offer”). With regard to the terms used, such as:b. “Processing” or “person responsible” we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Responsible:
OF Organic Future GmbH, Vogelsanger Straße 348, 50827 Cologne, Germany
Managing Director: Simon Zweigler
E-mail address: hello@feelslike.organic

Types of data processed:
• Inventory data;
• Contact data
• Content data;
• Contract data;
• Payment data;
• Usage data;
• Meta/communication data.

Processing of special categories of data (Art. 9 para. 1 GDPR):
No special categories of data are processed.

Categories of persons affected by the processing:
• Customers, interested parties, visitors and users of the online offering, business partners;
• Visitors and users of the online offering.
In the following we refer to the affected persons collectively as “users”.

Purpose of processing:
• Providing the online offer, its content and shop functions;
• Provision of contractual services, service and customer care;
• Answering contact requests and communicating with users:
• Marketing, advertising and market research;
• Security measures.

As of:
January 2022

1. Terminology used

1.1 “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); A natural person is considered to be identifiable if he or she can be identified directly or indirectly, in particular through association with an identifier such as a name, an identification number, location data, an online identifier (e.g.b. Cookie) or can be identified by one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

1.2 “Processing” means any operation or series of operations relating to personal data, carried out with or without the aid of automated procedures. The term is broad and encompasses virtually every way data is handled.

1.3 The “controller” is the natural or legal person, public authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.

2. Relevant legal bases

In accordance with Art. 13 GDPR, we inform you of the legal basis for our data processing. If the legal basis is not stated in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing to fulfill our services and carry out contractual measures as well as answer inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR as the legal basis.

3. Changes and updates to the data protection declaration

We ask you to regularly inform yourself about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes result in your participation (e.g.b. consent) or other individual notification is required.

4. Safety measures

4.1 We make decisions in accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probability of occurrence and severity of the risk for the rights and freedoms of natural persons, appropriate technical and organizational measures in order to achieve this risk to ensure adequate level of protection; The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, distribution, ensuring availability and its separation. We have also set up procedures to ensure that the rights of those affected are exercised, data are deleted and data are at risk. We also take the protection of personal data into account during development. Selection of hardware, software and procedures, taken into account in accordance with the principle of data protection through technology design and data protection-friendly default settings (Art. 25 GDPR).

4.2 The security measures include, in particular, the encrypted transmission of data between your browser and our server.

5. Disclosure and transfer of data

5.1 If, as part of our processing, we disclose data to other people and companies (contract processors or third parties), transfer it to them or otherwise grant them access to the data, this only takes place on the basis of legal permission (e.g.b. if the data is transmitted to third parties, such as payment service providers, in accordance with. Art 6 para. 1 lit. b GDPR is necessary for the fulfillment of the contract), you have consented, a legal obligation requires this or based on our legitimate interests (e.g.b. when using agents, hosting providers, tax, business and legal advisors, customer care, accounting, billing and similar services that allow us to efficiently and effectively fulfill our contractual obligations, administrative tasks and obligations).

5.2 If we allow third parties to process data on the basis of a so-called If you commission a “order processing contract”, this is done on the basis of Art. 28 GDPR.

6. Transfers to third countries

If we process data in a third country (i.e.H outside the European Union (EU) or the European Economic Area (EEA)) or in the context of using third-party services or disclosure, or If data is transferred to third parties, this will only occur if it is to fulfill our (pre-)contractual obligations, based on your consent, based on a legal obligation or based on our legitimate interests. Subject to legal or contractual permissions, we only process or leave the data in a third country if the special requirements of Art. 44 ff. Process GDPR. DH the processing takes place e.g.b. on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

7. Note on data transfer to the USA

Our website includes tools and applications that are provided by companies based in the USA. When active, these tools or applications may also share your personal data with the respective company's servers located in the USA. Please note that the USA is not a safe third country within the meaning of EU data protection law. Companies based there may be obliged to hand over personal data to security authorities without you as the person concerned being able to take action against this. It cannot therefore be ruled out that security authorities in the USA will process, evaluate and permanently store your data on servers in the USA for surveillance purposes. Unfortunately, we have no influence on these processing activities.

8. Rights of data subjects

8.1 You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.

8.2 You have accordingly. Art 16 GDPR you have the right to request that the data concerning you be completed or that incorrect data concerning you be corrected.

8.3 In accordance with Art. 17 GDPR the right to demand that the relevant data be deleted immediately, or alternatively in accordance with Art. 18 GDPR to demand a restriction on the processing of the data.

8.4 You have the right to request that the data concerning you that you have provided to us be processed in accordance with Art. 20 GDPR and to request that it be transmitted to other responsible parties.

8.5 You also have according to Art 77 GDPR the right to lodge a complaint with the responsible supervisory authority.

9. Right of withdrawal

You have the right to revoke your consent in accordance with. Art 7 para. 3 GDPR with effect for the future.

10. Right to object

You can object to the future processing of data concerning you in accordance with Art. 21 GDPR at any time. The objection can in particular be made against processing for direct advertising purposes.

11. Cookies and the right to object to direct advertising

11.1 “Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after your visit to an online offer. As temporary cookies, or “Session cookies” or “transient cookies” are cookies that are deleted after a user leaves an online offering and closes their browser. In such a cookie, for example:b. the contents of a shopping cart in an online shop or a login status can be saved. Cookies that remain stored even after the browser is closed are referred to as “permanent” or “persistent”. So can e.g.b. the login status is saved when users visit it after several days. The interests of users can also be stored in such a cookie, which is used for range measurement or marketing purposes. Cookies from providers other than the person responsible who operates the online offering are referred to as “third-party cookies” (otherwise, if they are only their cookies, they are referred to as “first-party cookies”).

11.2 We use temporary and permanent cookies and explain this in our data protection declaration. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the browser's system settings. The exclusion of cookies can lead to functional restrictions of this online offer.

11.3 A general objection to the use of cookies used for online marketing purposes can be made for a large number of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/ be explained. Furthermore, the storage of cookies can be achieved by switching them off in the browser settings. Please note that not all functions of this online offer may then be able to be used.

12. Storage period and deletion of data

12.1 The data we process is in accordance with Art. 17 and 18 GDPR deleted or its processing restricted. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any legal retention obligations. Unless the data is deleted because it is required for other legally permissible purposes, its processing will be restricted. DH the data will be blocked and not processed for other purposes. This applies e.g.b. for data that must be retained for commercial or tax reasons.

12.2 According to legal requirements, storage takes place for 6 years in particular in accordance with Section 257 Paragraph. 1 HGB (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with Section 147 Para. 1 AO (books, records, management reports, accounting documents, commercial and business letters, documents relevant to taxation, etc

13. Order processing in the online shop and customer account

13.1 We process our customers' data as part of the ordering process in our online shop in order to enable them to select and order the selected products and services, as well as their payment and delivery. to enable execution.

13.2 The data processed includes inventory data, communication data, contract data, payment data and the data subjects include our customers, interested parties and other business partners. The processing takes place for the purpose of providing contractual services as part of the operation of an online shop, billing, delivery and customer services. We use session cookies to store the contents of the shopping cart and permanent cookies to store the login status.

13.3 The processing takes place on the basis of Art. 6 para. 1 lit. b (execution of ordering processes) and c (legally required archiving) GDPR. The information marked as necessary is required to establish and fulfill the contract. We only disclose the data to third parties as part of delivery, payment or within the scope of legal permissions and obligations towards legal advisors and authorities. The data will only be processed in third countries if this is necessary to fulfill the contract (e.g.b. upon customer request upon delivery or payment).

13.4 Users can create a user account, in particular by being able to view their orders. As part of registration, the required mandatory information is provided to users. User accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, unless their retention is required for commercial or tax reasons. Art 6 para. 1 lit. c GDPR necessary. Information in the customer account remains until it is deleted and subsequently archived in the event of a legal obligation. It is the users' responsibility to back up their data before the end of the contract if the contract is terminated.

13.5 As part of the registration and renewed registrations as well as the use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with. Art 6 para. 1 lit. c GDPR

13.6 The deletion takes place after the expiry of statutory warranty and comparable obligations; the necessity of storing the data is checked every three years; In the case of legal archiving obligations, deletion occurs after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligations); Information in the customer account remains until it is deleted.

14. Comment function/product rating

14.1 Users have the opportunity to submit reviews of products, processes or other reviews in our online shop. It is our legitimate interest that users can give their free opinion about products and that these reviews can also appear pseudonymously on third-party sites outside of our website.

14.2 reviews by users will be published with the user name provided with the post. The last name is abbreviated. The reviews may be checked before publication. We reserve the right to delete comments if they are criticized by third parties as being unlawful.

14.3 We pass on the collected data for processing to the respective internal departments as well as to external service providers and processors (e.g.b. Hosting service providers, customer management service providers, website providers) according to the necessary purposes (for publication on the website). The legal basis is Art. 6 para. 1 lit. f GDPR (legitimate interest).

14.4 The reviews are anonymized for registered users after the user account is deleted. Reviews from non-registered users will be deleted after a verified deletion request.

15. Data transfer to fulfillment and shipping service providers

15.1 In order to fulfill the contract, it is necessary that we pass on the name and address of our customers to our fulfillment service provider ReCom Logistik Köln GmbH Fulfillment Service Provider, Marconistraße 20A, 50769 Cologne, so that they can organize the shipping of the ordered goods on our behalf. The transfer takes place on the basis of Art. 6 para. 1 lit. b GDPR

15.2 If a customer has given us express consent to this during or after the order, we give this consent in accordance with Art. 6 para. 1 p. 1 lit. a GDPR the customer's email address to the respective shipping service provider (currently DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany, or United Parcel Service Deutschland S.a r.l & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany) so that this can be done before delivery for the purpose of delivery notification or -voting can get in touch. Consent can be revoked at any time by sending a message to us or directly to the shipping service provider. After revocation, we delete the relevant data unless express consent has been given to further use of the data or we reserve the right to use the data beyond this, which is permitted by law and about which we inform in our data protection declaration.

16. Business analyzes and market research

16.1 In order to operate our business economically and to recognize market trends and customer and user wishes, we analyze the data we have on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f GDPR, whereby the persons affected include customers, interested parties, business partners, visitors and users of the online offering. The analyzes are carried out for the purpose of business evaluations, marketing and market research. We can use the profiles of registered users with information such as:b. into their purchasing processes. The analyzes help us to increase user-friendliness, optimize our offering and improve business efficiency. The analyzes are for our sole purpose and are not disclosed externally unless they are anonymous analyzes with summarized values.

16.2 If these analyzes or profiles are personal, they will be deleted or anonymized when the user terminates their contract, otherwise after two years from the conclusion of the contract. Furthermore, the overall business analyzes and general trend determinations are created anonymously if possible

17. ERP system weclapp

We use the ERP system “Weclapp”, from the provider weclapp SE, Neue Mainzer Straße 66 – 68, 60311 Frankfurt am Main, based on our legitimate interests (efficient and quick processing of the user requests). For this purpose we have a so-called weclapp. Contract processing contract concluded, in which weclapp undertakes to process user data only in accordance with our instructions and to comply with European data protection requirements.

18. Contact and customer service

18.1 When contacting us (via contact form or email), the user's details are used to process the contact request and process it in accordance with. Art 6 para. 1 lit. b) GDPR processed.

18.2 User information can be stored in our customer relationship management system (“CRM system”) or comparable inquiry organization.

18.3 We delete the requests if they are no longer necessary. We review the necessity every two years; We permanently store inquiries from customers who have a customer account and refer to the customer account details for deletion. The statutory archiving obligations also apply.

19. Collection of access data and log files

19.1 We collect information based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f GDPR data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider .

19.2 Log file information is stored for security reasons (e.g.b. to investigate acts of abuse or fraud) are stored for a maximum of seven days and then deleted. Data whose further storage is necessary for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.

20. Online presence in social media

20.1 We maintain information based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f GDPR online presence within social networks and platforms in order to be able to communicate with customers, interested parties and users active there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.

20.2 Unless otherwise stated in our data protection declaration, we process users' data if they communicate with us on social networks and platforms, e.g.b. Write posts on our online presence or send us messages.

20.3 We use Google Analytics to show the advertisements placed within the advertising services of Google and its partners only to those users who have shown an interest in our online offering or who have certain characteristics (e.g.b. interests in certain topics or products, which are determined based on the websites visited), which we transmit to Google (so-called “Remarketing” or “Google Analytics Audiences”). With the help of remarketing audiences, we also want to ensure that our ads match the potential interest of users and do not appear annoying

21. Google Analytics

21.1 We rely on our legitimate interests (i.e.H Interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f GDPR) Google Analytics, a web analysis service from Google LLC (“Google”). Google uses cookies. The information generated by the cookie about users' use of the online offering is usually transferred to a Google server in the USA and stored there.

21.2 Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering and to provide us with other services related to the use of this online offering and internet usage. Pseudonymous user profiles can be created from the processed data.

21.3 We only use Google Analytics with IP anonymization activated. This means that the user's IP address is shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

21.4 The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offering and from processing this data by Google by downloading and installing the browser plug-in available at the following link: .

21.5 Further information on data usage by Google, settings and objection options can be found on the Google websites: https://www.google.com/intl/de/policies/privacy/partners (“Use of data by Google when you use our partners’ websites or apps”), https://policies.google.com/technologies/ads (“Use of data by Google when you use our partners’ websites or apps”). Use of data for advertising purposes”), https://adssettings.google.com/authenticated (“Manage information that Google uses to show you advertising”).
21.6 After consent, the data will be stored for 26 months and then automatically deleted. In addition, you have the right to premature deletion at any time in accordance with Section 8.3

22. Google Tag Manager

We use Google Tag Manager in our online offering. This service allows website tags to be managed via an interface. Google Tag Manager only implements tags. This means: No cookies are used and no personal data is collected. The Google Tag Manager triggers other tags, which in turn may be Collect data. However, Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains in effect for all tracking tags if they are implemented with the Google Tag Manager.

23. Google Re/Marketing Services

23.1 We use based on our legitimate interests (i.e.H Interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f GDPR) the marketing and remarketing services (“Google Marketing Services” for short) of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).

23.2 The Google marketing services allow us to display advertisements for and on our website in a more targeted manner in order to only show users advertisements that potentially match their interests. If a user e.g.b. If ads for products that he was interested in are shown on other websites, this is referred to as “remarketing”. For these purposes, when you visit our and other websites on which Google marketing services are active, Google directly executes a code from Google and so-called (Re)marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e.H a small file is saved (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admelder.com, googlesyndication.com or googleadservices.com This file records which websites the user has visited, what content they are interested in and which offers they have clicked on, as well as technical information about the browser and operating system, referring websites, visiting time and other information about the use of the online offer. The user's IP address is also recorded, although we inform Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states to the Agreement on the European Economic Area and only in exceptional cases Transferred to servers by Google in the USA and shortened there. The IP address is not merged with the user's data within other Google offerings. Google may also combine the information mentioned above with such information from other sources. When the user then visits other websites, ads tailored to their interests can be shown to them.

23.3 User data is processed pseudonymously as part of Google marketing services. DH Google stores and processes e.g.b. not the name or email address of the user, but rather processes the relevant cookie-related data within pseudonymous user profiles. DH From Google's perspective, the advertisements are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who the cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google's servers in the USA.

23.4 The Google marketing services we use include:a the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies cannot therefore be tracked via the websites of AdWords customers. The information collected using the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users.

23.5 We can integrate third-party advertisements based on the Google marketing service “DoubleClick”. DoubleClick uses cookies that allow Google and its partner websites to serve ads based on users' visits to this website or other websites on the Internet.

23.6 We can integrate third-party advertisements based on the Google marketing service “AdSense”. AdSense uses cookies to enable Google and its partner websites to serve ads based on users' visits to this website. other websites on the Internet.

23.7 We can also use the “Google Optimizer” service. Google Optimizer allows us to use so-called “A/B testing” to understand the impact of various changes to a website (e.g.b. Changes to the input fields, design, etc.) Cookies are stored on users’ devices for these testing purposes. Only pseudonymous user data is processed.

23.8th We can also use the “Google Tag Manager” to integrate and manage Google analysis and marketing services into our website.

23.9 Further information on Google's use of data for marketing purposes can be found on the overview page: https://policies.google.com/technologies/ads, Google's data protection declaration is available at https://policies.google.com/privacy.

23.10. If you would like to object to interest-based advertising through Google marketing services, you can use the settings and opt-out options provided by Google: https://adssettings.google.com/authenticated

24 Facebook, Custom Audiences and Facebook Marketing Services

24.1 Within our online offering, due to our legitimate interests in the analysis, optimization and economic operation of our online offering and for these purposes, the so-called “Facebook pixel” from the social network Facebook, which is owned by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

24.2 With the help of the Facebook pixel, Facebook is able to use visitors to our online offering as a target group for displaying advertisements (so-called “Facebook Ads”). Accordingly, we use the Facebook pixel to only show the Facebook ads we place to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g.b. interests in certain topics or products, which are determined based on the websites visited), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook advertisements for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook advertisement (so-called “Conversion”).

24.3 The processing of data by Facebook takes place within the framework of Facebook's data usage policy. Accordingly, general information on the display of Facebook ads in Facebook's data usage policy: https://www.facebook.com/policy.php. For specific information and details about the Facebook Pixel and how it works, please visit the Facebook Help section: https://www.facebook.com/business/help/651294705016616.

24.4 You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To adjust which types of advertisements are shown to you within Facebook, you can go to the page set up by Facebook and follow the instructions on the usage-based advertising settings: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e.H they are adopted for all devices, such as desktop computers or mobile devices.

24.5 You can also use cookies, which are used to measure reach and for advertising purposes, via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and also the US website (http://www.aboutads.info/choices). or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/) contradict.

25. Facebook Social Plugins

25.1 We use based on our legitimate interests (i.e.H Interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f GDPR) social plugins (“plugins”) of the social network Facebook.com, which is owned by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”) The plugins can contain interaction elements or content (e.g.b. Videos, graphics or text posts) and can be recognized by one of the Facebook logos (white “f” on a blue tile, the terms “Like”, “Like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

25.2 When a user accesses a function of this online offer that contains such a plugin, their device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user's device and integrated into the online offering. User usage profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge.

25.3 By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offering. If the user is logged in to Facebook, Facebook can assign the visit to their Facebook account. When users interact with the plugins, for example by clicking the Like button or leaving a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany.

25.4 The purpose and scope of data collection and the further processing and use of the data by Facebook as well as the related rights and setting options to protect the privacy of users can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/.

25.5 If a user is a Facebook member and does not want Facebook to collect data about them via this online offering and link it to their member data stored on Facebook, they must log out of Facebook and delete their cookies before using our online offering. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. The settings are platform-independent, i.e.H they are adopted for all devices, such as desktop computers or mobile devices.

26. Communication via post, email, fax or telephone

26.1 We use means of distance communication for business transactions and marketing purposes, such as:b. Post, telephone or email. We process inventory data, address and contact data as well as contract data from customers, participants, interested parties and communication partners.

26.2 Processing takes place on the basis of Art. 6 para. 1 lit. a, Art. 7 GDPR, Art. 6 para. 1 lit. f GDPR in conjunction with legal requirements for advertising communications. Contact will only be made with the consent of the contact partner or within the scope of legal permissions and the processed data will be deleted as soon as they are not required and otherwise with objection/revocation or cessation of the authorization bases or legal archiving obligations.

27. Newsletter

27.1 With the following information we inform you about the contents of our newsletter as well as the registration, shipping and statistical evaluation procedures as well as your rights to object. By subscribing to our newsletter, you agree to its receipt and the procedures described.

27.2 Content of the newsletter: We only send newsletters, emails and other electronic notifications with promotional information (hereinafter “newsletter”) with the consent of the recipient or legal permission. If the contents are specifically described when registering for the newsletter, they are decisive for the user's consent. Our newsletters also contain information about our products, offers, promotions and our company.

27.3 Double opt-in and logging: Registration for our newsletter takes place in a so-called Double opt-in procedure. DH After registering, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can log in with someone else's email address. Registrations for the newsletter are logged in order to be able to provide evidence of the registration process in accordance with legal requirements. This includes storing the registration and confirmation times as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

27.4 This website uses the SendinBlue service from the provider SendinBlue GmbH, Köpenicker Straße 126, 10179 Berlin, a subsidiary of the French parent company SendinBlue SAS, 55 rue d’Amsterdam, 75008 Paris, France, to send newsletters. SendinBlue is a service for organizing and analyzing newsletter delivery. The data you entered when registering for the newsletter (e.g.b. Email address) are stored on SendinBlue's servers and on our servers. Sending newsletters via Sendinblue enables us to analyze the behavior of newsletter recipients. This can include: a Analyzes how many recipients opened the newsletter message and how often which link in the newsletter was clicked. All links in the email are so-called tracking links with which your clicks can be counted.

27.5 If you do not want SendinBlue to analyze you, you must unsubscribe from the newsletter or Revoke your consent (see section below). 14).

27.6 The data you provide to us for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter distribution list and will be deleted from both our servers and SendinBlue's servers after you unsubscribe from the newsletter. Data that was stored by us for other purposes (e.g.b. Existing customer data) remains unaffected.

27.7 For more information about data protection at SendinBlue, please see SendinBlue's data protection regulations at: de.sendinblue.com/legal/privacypolicy/.
26.8 We have concluded an order processing agreement with SendinBlue in which we oblige SendinBlue to protect our customers' data and not to pass it on to third parties.

27.9 Registration data: To register for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name so that you can be addressed personally in the newsletter.

27.10. Success measurement – ​​The newsletters contain a so-called “web beacon”, i.e.H a pixel-sized file that is sent from our server when you open the newsletter. provided we use a shipping service provider from whose server the data is retrieved. As part of this retrieval, technical information is initially collected, such as information about the browser and your system, as well as your IP address and the time of retrieval. This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on their access locations (which can be determined using the IP address) or access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the shipping service provider to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

27.11. The sending of the newsletter and the measurement of success are based on the consent of the recipient in accordance with. Art 6 para. 1 lit. a, Art. 7 GDPR i.vm § 7 para. 2 No. 3 UWG or on the basis of the legal permission in accordance with. § 7 para. 3 UWG

27.12. The registration process is recorded based on our legitimate interests in accordance with. Art 6 para. 1 lit. f GDPR and serves as proof of consent to receive the newsletter.

27.13 Newsletter recipients can cancel their receipt of our newsletter at any time, i.e.H Revoke your consent. You will find a link to unsubscribe from the newsletter at the end of each newsletter. This means that your consent to the performance measurement expires at the same time. Unfortunately, it is not possible to revoke the success measurement separately; in this case, the entire newsletter subscription must be canceled. When you unsubscribe from the newsletter, the personal data will be deleted unless their retention is legally required or justified, in which case their processing will only be limited to these exceptional purposes. In particular, we can store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them for the purpose of sending newsletters in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time.

28. Integration of services and content from third parties

28.1 Within our online offering, we rely on our legitimate interests (i.e.H Interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f GDPR) content or service offers from third parties in order to use their content and services, such as:b. Integrate videos or fonts (hereinafter referred to as “content”). This always assumes that the third party providers of this content are aware of the user's IP address, as without the IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content. We strive to only use content whose respective providers only use the IP address to deliver the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and can contain, among other things, technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offering, as well as can be linked to such information from other sources.

28.2 The following presentation provides an overview of third-party providers and their content, along with links to their data protection declarations, which provide further information on the processing of data and, e.g.T already mentioned here, possible objections (so-called Opt-Out) included
- If our customers use third-party payment services (e.g.b. Paypal, Klarna, credit cards, Amazon Pay and Mollie), the terms and conditions and data protection notices of the respective third-party providers apply, which are available within the respective websites or Transaction applications can be accessed.

Payment via Paypal:
When paying via Paypal, the relevant payment information is provided by PayPal (Europe) S.a r.l et Cie, S.CA based in Luxembourg are collected and processed independently. PayPal sends us your address data stored with PayPal, which we process exclusively for contract processing. The legal basis is Art. 6 para. 1 letter. b) GDPR

You can find further information about data protection at Paypal here.

Payment via Amazon:
When paying using the “Amazon Pay” payment method, the payment is processed via the payment service provider Amazon Payment Europe S.CA, 5 Rue Plaetis, L-2338 Luxembourg (hereinafter referred to as “Amazon Pay”). The individual payment methods offered via “Amazon Pay” are communicated to the customer during the ordering process in the online shop. To process payments, “Amazon Pay” can use other payment services, for which if necessary. Special payment conditions apply, which the customer may agree to. is pointed out separately. The legal basis is Art. 6 para. 1 letter. b) GDPR Further information about “Amazon Pay” can be found here.

Amazon's privacy policy can be found here.

Payment via Klarna:
If you select a payment method offered via the “Klarna” payment service (Klarna invoice, Klarna SOFORT transfer, Klarna installment payment, Klarna direct debit), payment is processed via the payment service provider Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter: “Klarna”). The individual payment methods offered via Klarna are communicated to the customer during the ordering process in the online shop. To process payments, Klarna can use other payment services, for which if necessary. Special payment conditions apply, which the customer may agree to. is pointed out separately. The legal basis is Art. 6 para. 1 letter. b) GDPR Further information about “Klarna” can be found here.

Klarna's privacy policy can be found here.

– Functions of the Instagram service are integrated into our online offering. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to assign your visit to our pages to your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram. Privacy Policy: http://instagram.com/about/legal/privacy/.

Payment via 4-Pay:

When selecting a payment method offered via the “4-Pay” payment service (ApplePay, GooglePay ) the payment is processed via the payment service provider one4all-Pay GmbH Spitalstrasse 40, 4056 Basel, Switzerland (hereinafter: “4-Pay”). The individual payment methods offered via 4-Pay are communicated to the customer during the ordering process in the online shop. To process payments, 4-Pay can use other payment services, for which if necessary. Special payment conditions apply, which the customer may agree to. is pointed out separately. The legal basis is Art. 6 para. 1 letter. b) GDPR Further information about “4-Pay” can be foundhere.You can find 4-Pay's privacy policy here.

28. Shopify as a shop system

Shopify is used by OF Organic Future GmbH as a shop system. Shopify is operated by the service provider Shopify International Limited (Ireland) Victoria Buildings, 2. Floor 1-2 Haddington Road Dublin 4, D04 XN32, Ireland. Unless otherwise stated below, all data collected on our website is processed on our behalf on Shopify International Limited's servers.
As part of the aforementioned services, data may be transferred to Canada or the USA to the company Shopify Inc. (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P2L8, Canada).

You can find more information about Shopify's data protection here.

29. Hostingde as a hosting service

Hosting.de is used by OF Organic Future GmbH for hosting purposes. Hostingde is provided by the service provider Shopify International Limited (Ireland) Victoria Buildings, 2. Floor 1-2 Haddington Road Dublin 4, D04 XN32, Ireland. Unless otherwise stated in the following information, all data collected on our website is stored on Hosting's servers on our behalf.de processed.

Further information on hosting data protection.de can be found here.

30. Use of OrderlyEmails

Our website uses the OrderlyEmails app to create customized notification emails (including order confirmations, draft invoices, shipping confirmations and updates, order cancellations, refund notifications, account activation, password recovery emails , abandoned checkout notifications and emails to our customers). OrderlyEmails is an offer from FORSBERG+TWO, Tranegårdsvej 74, 2900, Hellerup, Denmark.

Further information about data protection at FORSBERG+TWO can be found here.

31.Shopify Live Chat

Our website uses the live chat system Shopify Chat, a service provided by Shopify Inc., for customer support purposes., 150 Elgin St, Ottawa, ON K2P 1L4, Canada (“Shopify”). To answer live support requests, Shopify collects and stores anonymized user data. Usage profiles can be created from this anonymized data under a pseudonym. Cookies can be used. Cookies are small text files that are stored locally in the cache of the website visitor's Internet browser. Cookies enable recognition of the Internet browser. If the information collected in this way has a personal reference, processing takes place in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in effective customer service and statistical analysis of user behavior for optimization purposes.

For the aforementioned possible data transfer to a third country, i.e. a country in which the GDPR is not applicable law, there is an adequacy decision from the European Commission. The European Commission has thus decided that there is an adequate level of protection in Canada and that the transfer can take place in a permissible manner.
You can find further information about Shopify's data protection here.